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About Us

About Us


The foundation of SmartLoan was laid down in the year 2004. We started our business as DMA in association with ICICI Bank and were involved in the marketing of 2-wheeler loans only. Moreover, slowly and gradually, we expanded our business vertical and moved into Auto finance business with various prestigious banks.

Since 2010, SmartLoan with its dedicated, smart & seasoned professionals has been successfully working as a financial intermediary for various banks & financial institutions in the mortgage business. In the last 11 glorious years, we have fulfilled the dreams of many people by providing them a variety of loans and mortgage services.

This is the reason that today; we have created our own niche in the field of financial services and are currently associated with numerous renowned names such as PNB HFL, DHFL, ICICI BANK, AXIS BANK, INDIABULLS, CHOLAMANDLAM, STANDARD CHARTERED BANK, CENTRAL BANK OF INDIA & HSBC.

Man Behind the Vision

Completed his MBA in Marketing from Institute of Management Technology (IMT), Ghaziabad, Mr. Arun Kumar Grover is a man of exemplary vision and enterprise. He started his shining career as a Management Trainee with Apple Finance Ltd. Later on, this dynamic personality moved on to TIMES OF INDIA as Executive in Result & Marketing Development Division.

With his undying passion and visionary efforts, this gentleman in just few years started his own franchisee of financial services. With having rich experience and expertise, Mr. Grover inspires and motivates his team members all the time to do the best. Being modern with his approach, he has inculcated a culture of excellence within the company and is driving the organization towards a progressive path.


  • Attractive Interest Rates
  • Personalised Home Loan Counselling
  • Flexible Loan Repayment Options
  • Easy Financing Solutions  
  • Speedy Approvals

What Customers are saying

  • I use SmartLoan, whenever I need a loan. On this website, it is very easy to verify eligibility and you can conveniently compare the rate of interest & offers of various banks here. This site is quite time saving as it provides all the details at one single platform.
  • SmartLoan is really good. It provides great services to all. And, their customer is also very nice and friendly. I feel very proud of SmartLoan as I can sit in one place and can see all banks' details.
  • The detail related to each and every loan on SmartLoan is very informative. One can easily navigate the site because it is quite user friendly and is absolutely good.

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